How to use current news to gain publicity

One of the strongest ways to generate media publicity for your business is to tie your stories in with current news and events. Here are a few simple ways you can use the news feed (above) to your advantage to reach larger audiences and unlock new opportunities for your business:

• Choose news subjects that are relevant and of interest to your market.
• Write your press release making specific reference to the news subject you have chosen.
• Be careful not to make your press release too promotional - journalists look for news and won't just give a free advert.
• Choose good images relevant to the news subject to capture attention.
• Use a PR platform like JournoLink to distribute your press release to relevant journalists.

Use JournoLink to get your stories in the press

Easy-to-use, easy-to-learn publicity software built for small businesses