It's commonly said that one piece of coverage is worth over 3 times the value of a traditional ad. Why? Because it gets you in front of thousands of people at a time and also gives you credibility as a company.
We've put together a guide to creating your own PR plan and to help you get on and off-line coverage and seize media opportunities for your business. This guide includes:
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Why is PR important for SMEs?
Preparing your PR plan
Courting the Journalists
PR in the digital age
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