How to create a PR plan for my business

Download the beginner's guide to creating a successful PR plan.

It's commonly said that one piece of coverage is worth over 3 times the value of a traditional ad. Why? Because it gets you in front of thousands of people at a time and also gives you credibility as a company. 

We've put together a guide to creating your own PR plan and to help you get on and off-line coverage and seize media opportunities for your business. This guide includes:

  • A PR plan template
  • Top tips to fitting PR into your daily schedule
  • A press release template
  • Top tips to develop relationships with journalists
  • Top digital channels to explore for your PR

*When signing up, please note that we will send you the guide and some extra information about JournoLink. Don't worry, you will be able to opt out at any point. 

The Guide Includes:

Why is PR important

Why is PR important for SMEs?

  • Definition of PR
  • Why is it so important
  • Assessing the value of PR
preparing your pr plan

Preparing your PR plan

  • A PR strategy in 30 minutes per week
  • Matrix PR plan
  • Elements of your plan (including a press release template)  
courting the journalists

Courting the Journalists

  • Creating the list
  • Building relationships
  • Getting the timing right
PR in the digital age

PR in the digital age

  • New media landscape
  • Using new levers
  • Where to go for an helping hand

Get Your PR Guide Here